Artificial intelligence is not a new concept in the world of digital marketing. However, in recent years, its adoption has grown rapidly. Analysts, marketers and business people are now using it to create more impactful campaigns. It is no wonder that the topic of AI tools for digital marketing continues to be in the spotlight in various industries.
List of AI Tools for Digital Marketing
As we know, the use of AI in digital marketing has changed the way businesses reach consumers. From behavioral analysis to content automation, artificial intelligence is now not just an additional option. More than that, they have become a strategic necessity.
In fact, based on valid data, around 46% of companies have adopted AI. Especially to support communication and marketing. Whether a freelancer, business owner, professional marketer, or affiliate, integrating AI into a strategy can accelerate growth.
Although it sounds complicated, there are many AI tools that are easy for us to use and are ready to increase work efficiency. Here are the five best AI tools that users can immediately use for digital marketing activities.
1. Jasper AI
The first option is Jasper, which is an AI-based content creation platform. They are able to help produce writing for blogs, advertisements, emails, and social media. Supports over 30 languages and integrates with SEO tools like Surfer. That means, Jasper will make it easier to write content that is consistent with brand identity.
Powered by GPT-3 from OpenAI, Jasper can create natural content. Like human-made, just by entering a little product information. Suitable for e-commerce businesses that need descriptions, ad copy, or website content quickly and professionally.
2. Zapier
Based on user experience on the Simplilearn YouTube channel, Zapier is an amazing workflow automation tool. Where they are able to connect more than 3000 applications to reduce manual work.
With AI-based chatbot features, users can create custom bots to answer questions, translate jargon, and manage data. Especially email messages from customers and social media.
Zapier also provides templates such as Business Coach bots or Concept Explainer bots. Ideal for supporting various marketing needs. With this intelligent automation, the marketing team can focus more on strategic tasks.
3. Brand24
In third place is Brand24 as an AI tool for digital marketing that is no less recommended. This social media monitoring tool helps businesses detect brand mentions across multiple platforms. They intelligently analyze sentiments and topics being discussed so that businesses can respond proactively.
Ideal for maintaining digital reputation, Brand24 helps handle negative reviews, respond to customer queries, and detect market trends. Its hashtag tracking feature and real-time reports make it extremely useful for management teams.
4. Trellis
The name Trellis might sound unfamiliar. However, it is an AI tool specifically for e-commerce that optimizes ad campaigns and pricing strategies. With its dynamic pricing module, Trellis adjusts product prices automatically. Specifically based on sales data, market trends, and profit margins.
Additionally, Trellis also manages ad keywords and estimates campaign ROI based on historical data. They are a top-notch solution for online sellers who want to run efficient and result-oriented campaigns.
5. MarketMuse
Lastly, we recommend MarketMuse to help create a data-driven content strategy. This digital marketing tool assesses SEO opportunities, recommends keywords, and drafts initial content using artificial intelligence.
Its analysis feature compares your content to thousands of other articles to find information gaps that can be maximized. Perfect for content marketers who want to create articles, landing pages, or ad copy.
If you want to win the competition in the digital realm, relying on AI is no longer just a trend. It is a smart strategy. Take advantage of the AI tools for digital marketing above to simplify processes, speed up production, and create better customer experiences.
