Until now, Google Ads campaigns have been widely used by business people to promote their brands digitally. This digital marketing strategy is the best bridge to achieve business success.
Get to Know 5 Types of Google Ads Campaigns for Business Promotion
5 types of Google Ads must be known to maximize business promotion. The selection and utilization of each campaign can determine where the audience sees the displayed advertisement.
For example, the ad search network can appear anywhere. This can be seen either on the side, top, bottom, and middle of the actual search results on Google.
The ads displayed are not limited to text media only. However, ads can also appear on favorite sites. For example, such as videos, YouTube, Gmail accounts, or when using mobile applications and devices. Curious about what types of Google Ads campaigns can be used? Check out the following discussion.
1. Google Search Network
The Google search network is a collection of sites and applications that have a relevant relationship to certain search results. When advertising on this network, business campaigns can appear in searches for someone who types in keywords, according to the target results.
Google Search Network can be used to reach a very wide audience. For example, this fish can appear in various corners of Google Shopping, Google Maps, Google Images, and Google Play searches. These ads can appear in applications that partner with Google search.
The form of advertising that can be displayed on the Google Search Network is a text campaign that is equipped with certain advertising keywords. Sometimes, this ad displays a product image accompanied by a link to enter the purchase of the product.
The type of advertising on the Google Search Network is usually accompanied by a sponsored label. In addition to text and images, ads also often appear in video form.
2. Google Display Network
Google Display Network can reach audiences to become the right target market. How this ad works appears when the target audience explores favorite sites.
Google Display Network can display ads when users open certain applications on mobile devices. In addition, ads can also appear when users check email or search on YouTube.
Generally, the form of Google Display Network ads is a responsive and attractive image display. This ad campaign often provokes engagement that allows the audience to click on the ad.
3. Google Shopping
Google Shopping campaigns display ads in a more visual format. This type of Google Ads campaigns prioritizes product photos with attractive titles, prices, store or brand names, and more.
Using Google Shopping campaigns allows audiences to see ads with a complete picture of the product. This allows them to make product purchases after seeing the ad.
4. Google Video
Google Video campaigns allow users to set the ads they want to display. This applies to both YouTube and the Google Display Network.
The form of advertising on Google Video has quite a variety of formats. For example, such as instream ads, video discovery, non-skippable instream ads, to bumper ads.
Reporting from the Aaron Young | Google Ads | Define Digital Academy YouTube channel, video campaigns are effective for increasing exposure, especially during Black Friday, Father’s Day, or Mother’s Day promo moments. This strategy can be run for 4 to 6 weeks focusing on one special offer. Users have also run video campaigns to collect emails. As a result, the campaign gained more than 11,000 new registrations.
5. Google Play
The last type of Google Ads campaigns is Google Play. It is important to remember that ads on the Google Play Campaign cannot be set freely.
In practice, Google will use user ad ideas in the form of text and other supporting assets. Then, Google will design several types of ads that have various formats and networks.
Through this media, users only need to provide ad idea text and an initial budget. In this case, users need to tell Google about the use of language and priority locations for the reach of the ads placed.
How is it clear? Combining the Google Ads campaigns above can be the best idea to get increased sales in various brands and business fields. Through the above methods, business people can increase brand and brand visibility which leads to a significant increase in product sales./Siti
